Marketing Plan For Green Fresh Entry Plan - 3510 Words

INTERNATIONAL MARKETING PLAN Meadow Fresh Entry Plan in Japan NAME: Sanjay Suthar Student ID: 140005901 Submitted to: MR. Arjan Van der Boon Content: 1. Executive Summary........................................... 1.1 Background of company 2. Opportunity....................................................... 3. Objectives......................................................... 4. Country Market Environment Analysis............... 4.1 Culture 4.2 Legal 5. Competitive Analysis.......................................... 6. SWOT Analysis.................................................... 7. Market Entry Plan............................................... 8. Product............................................................... 9. Price................................................................... 10. Distribution...................................................... 11. Promotion........................................................ 12. Market Size...................................................... 13. Revenue........................................................... 14. Additional Research.......................................... 15. Reference........................................ .................... 1. Executive Summary: Meadow Fresh Ltd. are planning to expand their market globally to a new international market in which they decided to choose the country Japan and choose the target marketShow MoreRelatedCmf Case Study1584 Words   |  7 PagesEric Ulrichs International Marketing Prof. Folkers CMF Study 2-5-08 Colgate Max Fresh Case Study The Colgate Max Fresh: Global Brand Roll-Out article presented a case of Colgate-Palmolive Company and the process of taking a new product, Colgate Max Fresh, global. Colgate-Palmolive had the leading value market share of toothpaste in the U.S. 2004 with 34.8% and Crest from Proctor Gamble close behind at 31.6%. 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The American Revolution - 993 Words

The topic of the American Revolution is a topic that has been discussed on multiple levels and is extremely well-known, especially within the United States. The details are a little on the generic and basic side but it is at least understood on some level. Most people are aware of the American standpoint, the what, why, how, and when, but there is much more depth to what occurred. The war was obviously between the Americas and the Mother country of Britain, but there were more than just those two parties involved in the war. More people had a stake in the matter. They had many things to gain and just as many, or possible even more to lose. The French played a role in helping the colonists win the revolution but another underrated group of people in the war were the Indians. Another well-known fact is the land issue between the Americans and the Natives. The Americans were constantly butting heads with the Indians and pushing for more land. 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Patagonia Another Way of Doing Business free essay sample

1Introduction Patagonia was founded in 1957 by Yvon Chouinard who defines himself as a reluctant business man. He started his business as a way to climb and surf year long, seeking to build the best product to satisfy his passion. â€Å"Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. † –Patagonias Mission Statement Patagonia grew out of a small company that made tools for climbers. Alpinism remains at the heart of a worldwide business that still makes clothes for climbing as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. Customers are willing to pay a premium for the Patagonia brand and environmental ethic. The companys goal is as simple as it is challenging: to produce the highest-quality products while doing the least possible harm to the environment. Yvon Chouinard founder and owner of Patagonia has done business differently since the beginning of the company, placing environmental sustainability and social welfare of his employee before profit. We will write a custom essay sample on Patagonia Another Way of Doing Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Three examples of the company practice will show how marketing and business can meet ethical behavior. Patagonia: a different workplace environment Patagonia is hiring only passionate people (friends, family†¦) who are also product user so they don’t have to understand the customer because they are the customer. Patagonia has developed the Let My People Go surfing flextime policy to cope with the employee passion (surfing, backcountry skiing†¦). There are no private offices and the architectural layout keep communication opens. The cafeteria where employees can gather throughout the day serves healthy, mostly vegetarian food. The company has also an on-site child care center, the presence of children playing in the yard, or having lunch with their parents in the cafeteria helps keep the company atmosphere more familial than corporate. Patagonia has a program that allows employees to take off up to two months at full pay to work for environmental groups. Patagonia fosters creativity and authenticity through its work environment and hiring process enabling the development of original products. 3Patagonia: The 1% for the Planet Initiative Since 1985, Patagonia has devoted 1% of its sales to the preservation and restoration of the natural environment. The company has awarded over $46 million in cash and in-kind donations to domestic and international grassroots environmental. In 2002, founder of Patagonia, Yvon Chouinard, and Craig Mathews, owner of Blue Ribbon Flies, created a non-profit corporation to encourage other businesses to do the same. 1% For The Planet is an alliance of businesses that understand the necessity of protecting the natural environment. As of today 1401 companies are members of the 1% for the Planet Initiative and donate 1% of their sales to a network of 2,735 environmental organizations worldwide. More than a marketing campaign, The 1% for the Planet Initiative is a really strong statement from Patagonia (no matter what are the financial results 1% of its sales will serve the environmental cause every year), it has reinforced the company corporate social responsibility and ethical image, hence the loyalty of its core customers. 4Patagonia: The Common Threads Initiative This marketing program first asks customers to not buy something if they dont need it, then if they do need it, Patagonia ask that they buy what will last a long time and to repair what breaks, reuse or resell whatever they dont wear any more. And, finally, recycle whatevers truly worn out. Patagonia with The Common Threads Initiative is the first private company launching a marketing campaign telling its customers to buy less or to buy used gear. In September 2011 Patagonia launched an online marketplace in collaboration with eBay for customers to sell and buy their used Patagonia products. This feature is displayed on the homepage of patagonia. com. Recycling is what we do when were out of options to avoid, repair, or reuse the product first. Thats why I am so impressed with Patagonia for starting its Common Threads Initiative with the real solution: Reduce. Dont buy what we dont need. Repair: Fix stuff that still has life in it. Reuse: Share. Then, only when youve exhausted those options, recycle (Leonard, 2011). This new marketing campaign was unveiled at the New York fashion week as an experiment. Only a private company without public shareholder and a charismatic leader with strong belief can promote such a different business attitude. 5Conclusion Patagonia has always done business and marketing differently. In the seventies Chouinard Equipment had become the largest supplier of climbing hardware in the U. S. It had also become an environmental threat because its gear was damaging the rock. Yvon Chouinard and his partner decided to phase out of this business even it if was the main source of revenue for the company, it was the first environmental step for Patagonia. Instead of focusing on profit the company took a big risk by discontinuing a successful line of products to promote an alternative solution (aluminum chocks) for climbers. It became a success because Patagonia crafted the right product with the right message and stayed true to its core values. Today with the Common Threads Initiative they are pursuing the exact same philosophy and trying to push the industry to adopt more ethical business behaviors. Patagonia’s highly public search for a new way of doing business implies a new kind of relationship with customers, reinforced by unconditional guarantees, extremely high product quality and an explicit commitment to ethical codes of behavior (Reinhardt, 2000).

My Favorite Cousin free essay sample

My Favorite Relative Who is your favorite relative? Many people have relatives that they like and dislike. In my situation I like all my relatives, but the one that I like the most is my cousin Andres. My cousin is funny, easy going, and intelligent. The first thing that I like about my cousin is that he is funny. A lot of persons that knows him may not understand his jokes or the funny thing that he says. However, in order to understand the funny things that he is saying you have to know him like I do. Meanwhile, I will continue enjoying my funny cousin until everybody else gets what he is saying. The second thing that I like about my cousin is that he is easy going. Andres, is a person that I can tell him anything and he will not get mad. My cousin is so easy going, that one time I lost a pair of sunglasses that cost him 200 bucks, and he event care. We will write a custom essay sample on My Favorite Cousin or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Therefore, that is why my cousin is so cool. The third thing that I most admire about my cousin is his intelligent. My cousin is studying international relationship and he is doing a minor in geographic. Andres, is a person that may not look a very bright person. But in reality he has a lot of knowledge of different types of topics. To summarize, my cousin is funny, easy going, and intelligent. However, this doesn’t fully describe the great person that is my cousin. To really know the cain of person he is, you have to meet him in person.

The Effects of the Normandy Invasion free essay sample

The Effects of the Normandy Invasion On June 6, 1944, the Allied invasion of Normandy, in France, was the beginning of the end for the Third Reich. In this bloody battle, that took place over sixty miles of beachhead on the Normandy coast, Allied forces broke through those of Germany and opened the way for Europe to be liberated from Nazi rule. In the decade preceding the Normandy Invasion (or â€Å"D-Day†), Hitler and his government, the Third Reich, conquered much of Europe, spreading terror and suffering. One nation that was conquered was France. Conquered in 1940, France was one key member of the Allied forces, including Great Britain, the United States, Canada, New Zealand and Australia. All of these nations were represented on that fateful day of June 6, 1944. At dawn, these allied troops, led by General Dwight D. Eisenhower, headed onto the beaches, fighting their way through the German forces. The destruction was great. We will write a custom essay sample on The Effects of the Normandy Invasion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The United States, alone, lost over three thousand soldiers in that battle. Both sides suffered heavy casualties. However, it was the Allied troops who prevailed. After over one month of fighting, the Germans finally retreated, and the Allies were able to make it safely into Paris. Victory, though costly, was theirs. ’ The Allies’ victory at Normandy opened the way for them to begin liberating the rest of Europe from Nazi occupation and oppression. After liberating France, Belgium, Luxembourg, and much of the Netherlands, the Allies pushed towards Germany, the dominating lion of Europe. As a result of their victories, Hitler, the Fuhrer of Germany, now had to fight on two fronts – the west and the east in Russia. This caused the Third Reich to become frustrated, andin a final attempt at conquering all of Europe, Hitler said, â€Å"All resistance must be broken in a wave of terror† (Beck 458). This led to the Battle of the Bulge, the final defeat of Germany by the Allies. And all of this was made possible because of the Allies’ victory at the Normandy Invasion. The goal of D-Day, to break German forces and open a way to defeat the Third Reich, was accomplished. Many lives, however, were lost in the cause. Many sons, husbands, and friends did not return to their homes after the invasion. This makes the Normandy Invasion important, not only because of its political significance, but also because of the legacy of those who fought in it.

Free Sample Text of Narrative Essay

Free Sample Text of Narrative EssayAs a student of English composition, you know very well that online PDF copies of narrative essays are very much in demand these days. This fact is demonstrated by the number of websites that offer to provide a free online story sample of an essay. But as you browse through the sites you come across various sites that offer such a service for fees.Can you really afford the low fee charged by such sites? The fact is that you can but there are many sites that offer these free samples of essay samples at no cost. You can take advantage of this and look through the free samples to compare the features of the online versions. In the process, you will come across samples of narrative essays that are high quality and quite dissimilar from the original.It is possible for you to narrate your own story at no cost. Such stories are generally unique and informative. You can use them as your story background if you feel the need to narrate one.The online story s ample of a narrative essay consists of the opening paragraph and the conclusion of the piece. The concluding paragraph should be short and engaging while the opening paragraph should be engaging enough to hold your interest and keep you engaged with the material.The topics covered in the online story sample of the narrative essay can vary and there is no need to copy the entire piece. If you want to, you can include some of the content of the original essay without copying the complete essay.It is also possible for you to use this online sample for self-evaluation of your academic background. If you think you can impart the same quality as the original writer, you can do so and then evaluate yourself by giving feedback to the online story sample.Stories that have a clear beginning and ending will be easier to read and understand than those that go off in all directions. There is no need to rush through the work or to write lengthy pieces which do not allow for the writer to get a cl ear idea about the themes of the story.The online story sample is an excellent tool for you to do some self-analysis. In the process, you will come across sample stories that are not interesting and even the stories that are of interest will be worth taking note of.

Aaron Copland essay Essay Example

Aaron Copland essay Essay Example Aaron Copland essay Paper Aaron Copland essay Paper Copeland Music has shaped the world since it originated and it keeps developing to inspire people. The Twentieth Century music was In the time frame of 1900 through 2009. Every musical period in time has some influences that help develop the unique styles of this era. Aaron Copeland was an intelligent individual of this time. He participated in musical works from 1900 to 1990. Aaron Copeland was known as the American Composer because his works were simply the American sound. Sopranos velveteen as the Iconic American figure was emerged from his life background, the time eras events, and his cultural context of his music. Aaron Copeland was the Iconic American Composer who lived a bachelor life. He lived alone, as he had his whole life, a bachelor; he worked on a plank desk supported by a simple sawhorse (source 3). He was born on November 14, 1900 In Brooklyn, New York. HIS parents were Russian-Jewish immigrants and he was the brother of four siblings. His father, Harris Morris Copeland was an immigrant who came to America when he was seventeen. His mother, Sarah Nineteenth, came to America with her family at the age of six, and Aaron was closest to his mother. After a year of training, he learned all he could through his sister Leeriness lessons. She had no more to teach him since she taught him everything she knew, so even though his parents were not supportive in his music, he still pursued to further his education for music. Ludwig Wolfish was his first real teacher and after three years with him he advanced to a European trained concert plants, Victor Wittgenstein. He graduated from Boys High school In Brooklyn and while being there studied theory under Rubin Goldman, which only increased to further his desire for modern music. The turning point in his life came when he received and won a scholarship for the American Conservatory at Forgettable, France. He went to France and studied and was taught by Nadia Ballooner. Although he never received any typed of degree while in France, his three years studying there were more than equivalent. While studying with Nadia Ballooner, she had asked him to write an Organ Concerto for her American appearances when he returned to America, which he did (source 2). He returned to New York after three years in Paris, and after his return he was determined to achieve this American sound in his music. Copeland taught intermittently at Harvard university. For the year 1951, he was the instructor of Poetics (source 3). Copeland was enlisted to teach at Harvard, until he retired In the year of 1965. HIS remaining years of his life were spent in his three-acre estate located at Rockville near Hudson River in Westchester County. He Died on December 2, 1990. After his death, his estate became the headquarters of the Copeland Heritage Association through a program here a wide range of activities such as commissioning programs to concerts, recordings, and exoskeletons, help promote American music. Not only did Sopranos life depict the style of composer he was, but also the Twentieth Centurys events. FIFO During tons time era, ten world wars were occurring Ana so was ten Depression AT the sasss. A time of revolt was spreading through the people. Political issues were rising and these issues were reflecting upon the music of this time. Article Lonnie). At this time, American sound was increasing in music. New generations of Americans mingle wanted to create a patriotic feel to music because it was American. This can also be an influence due to the drastic events of this time. Despite the wars and depression, the emergence of the radio, television, and Internet brought a wider variety to music. (sources) It expanded the experiences of people. Aaron Copeland wanted to appeal to a broader audience during this century. (article). He did not want to Just appeal to what he called the music-loving public. Copeland wanted to reach out to a bigger audience. Therefore, he strives to reach people by his music with American sound. He wanted people to listen to his works and be able to say that the style American. The way Copeland wanted to achieve appealing to this broader audience was through the technological advances. He would do his best to be on the radio, to be at interviews, to do works that would get commissioned for. (source 2) In this way, his work was getting out there, and it was more accessible. The important emergence of Latin American composers was also developing. Articulation) One of the important Latin American composers is Carols Shaven (1899-1978). He was important in this time era and Copeland. Copeland visited Mexico in the sass where he met Shaven. Shaven along with the Latin American land inspired Copeland. Out of this experience, Copeland stated that he felt a connection with the land and people there. At this time, he created El Salon Mexico (1936), which is inspi red by Latin American culture. (article 1) Other events occurring in the Twentieth Century were the changes of language in music. Since the Baroque era, more changes in the music language were found (book). A lot of new composers most likely wanted to experiment with different aspects to create different sounds for the public. Composers wanted to change the sound of the music and create something new. That of course was a success with some of the composers, including Aaron Copeland. Women also became more actively involved in music during this time. They would either be composers, musical educators, and or virtuoso soloists. Unlike previous musical periods when women were not as evolved in music, the Twentieth Century brought about this change. Among one of this list of well-recognized women, was Nadia Boulders Aaron Sopranos teacher for three years. (book). Influences to Copeland of the Twentieth Century were American Jazz, Igor Stravinsky Neoclassicism, and Arnold Schoenberg Twelve-Tone System. Copeland incorporated Jazz elements in his early works because he believed they were American. (book) He also incorporated Stravinsky and Schoenberg techniques to experiment with different sounds and tones. In that way he achieved a clarity sound to his music and changes in pitch. (book). Apart from his life history, and Twentieth Century events, the cultural context of his music also favored his American sound. Aaron Copeland throughout his lifetime developed several musical styles. Nadia Ballooner was a major influence (book). She was Sopranos instructor in Paris. She taught him to write many notes but to only keep the most important ones. Also, she encouraged him to be himself. After studying in Paris, Copeland returned to New York determined to create work that sounded American. In the sasss America did not really have a classical sound. A lot AT American classical music Militate ten European sound. Copeland found the American sound through Jazz and American folk tale. The public did not recognize Sopranos American sound until later years. One of Copeland early works was Piano Variation, composed in the early sasss. This musical piece was one of Sopranos most difficult and boldest works he had ever composed. It took Copeland about a year to finish this musical piece. Piano Variations had a very dissonant sound that was made of a few notes (book). Copeland took the notes of the main theme and created different combinations of sounds and moods with those same notes. He stacks the notes of theme on top of one another to create a dissonant ladder(Video). Piano Variations was appreciated by many of Sopranos colleagues. At the time, this musical piece was considered very controversial and was not appreciated so much by he public. In the sasss, Copeland was considered a modernist composer (video). Piano Variations was influenced mainly by Jazz. After Copeland experimented with Jazz, he focused on the American folk tale music. It was not in America where Copeland first incorporated folk tale music. Copeland was first influenced by Mexican folk music. While in Mexico Copeland and his colleagues spent some time at a local dance hall called El Salon Mexico. In this dance hall Copeland heard the Mexican folk music by the people (video). It was that visit to Mexico that inspired Copeland to incorporated that Mexican folk music in his next ice El Salon Mexico 1936. As the first of Sopranos works to make extensive use of folk song, El Salon Mexico captures the spirit of the eponymous dance hall by quoting traditional Mexican tunes and evoking such popular musical idioms as the mariachi(article). El Salon Mexico was considered one of Sopranos populist works. Copeland further explained that El Salon Mexico was intended to capture his sense of a really live contact with the Mexican people-the electric sense one sometimes gets in far-off places, of suddenly knowing the essence of a people -their humanity, their operate shyness, their dignity and unique charm (article). One of Sopranos most famous works was Appalachian Spring (1944). He originally composed the piece for Martha Grahams ballet. Graham wanted to create a ballet that summed up peoples peace and war (video). During this time, our country was in the middle of World War II. The ballet concerns a pioneer celebration in spring around a newly built farmhouse in the Pennsylvania hills in the early 1800 (book). Appalachian Springs included Simple Gifts, which consisted of five variations (book). Copeland incorporated Shaker melody. The Shaker melody appealed to Copeland because it portrayed simplicity and also created a very calm mood. The Shakers were a religious sect established in America around the time of the Revolution (book). Among his other works there was also Fanfare for the Common Man. This musical piece was considered an American anthem. The Fanfare for the Common Man has been used for several occasions; one was to honor allied forces during WI (video). Aside from his numerous compositions, Copeland made many other contributions to American music by directing composers groups, organizing concerts, lecturi ng, Ritter books and articles, teaching and conducting(book).